“I’ve learned to really think about who I actually want to sell to, instead of some generalization or profile of who might buy from me. Every time I’ve named individual people and created content with them in mind, those people have actually worked with me. No solicitation, just genuine connection by tailor-making what works best for them. Of course, I’ve also met many other amazing people who needed the same things.”
Tara is an entrepreneur and prolific business strategist. She teaches small and medium sized business owners how to truly unlock their potential and connect with their customers. Check out her in-depth class on Turning Your Service Into a Product.